Fortunately, the recommendations for exercise in the role of stress management fit with the current health recommendations (12). The proposed physiological adaptations thought to improve the way the body handles stress and recovers from stress can occur with a regular moderate to vigorous aerobic exercise program (12,13,16), such as the recommendations of 150 minutes of moderate-intensity aerobic exercise per week or 75 minutes of vigorous-intensity aerobic exercise per week. If an individual is using exercise as a time-out from stressors, shorter duration activity can serve the purpose, especially when lack of time or fatigue is a concern. Consider an individual who reports significant work-related stress. Breaking the exercise into two 10- to 15-minute sessions, one before work and one at lunch time when possible, can help combat stress throughout the day. Although there is not a lot of research with resistance exercise and stress management, resistance exercise can be used to provide a time-out from one’s stressors. Because resistance training produces different exercise adaptations compared with aerobic exercise, it might not affect the way the body physiologically reacts to stress as aerobic exercise does. However, the acute effect of a time-out to reduce stress can be beneficial. In addition, clients can receive the numerous health benefits associated with resistance training. The resistance exercise prescription for general health benefits of 2 to 3 days of exercise to target all of the major muscle groups performed at a moderate intensity of 8 to 12 repetitions can be recommended.

Note: The author of this site is not engaged in rendering professional advice or services to the individual reader. The ideas, procedures, and suggestions contained within this work are not intended as a substitute for consulting with a medical doctor. All matters regarding your health require medical supervision. I shall not be liable or responsible for any loss or damage allegedly arising from any information or suggestions within this website. You, as a reader of this website, are totally and completely responsible for your own health and healthcare.
These days it doesn't take much to stress people out. Being on edge just from living in the fast paced modern world is often enough to put people precariously close to panic and anxiety attacks, insomnia and bad eating habits. These side effects of stress can combine to cause short and long-term complications if someone doesn't regulate their stress levels. If you are looking for a natural, non-pharmaceutical way to reduce stress, consider brainwave entrainment.
I also believe that the dangers of brainwave entrainment should be further explored as well. There are relatively vague benefits, but it remains unclear as to whether entraining certain frequencies may be detrimental to performance or induce harm. Despite the fact that brainwave entrainment has existed for a long term, it remains an understudied niche in neuroscience.
Since it’s humble beginnings, the science of brainwave entrainment has evolved to be one of the most potent and powerful ways to unlock the full potential of the human mind. Our audios have been created by brainwave entrainment engineer, Ashton Aiden, and his years of research, expertise, personal experience, and creativity. We are confident that the audios we offer on this site are of the best quality you will ever find, anywhere.

Hi. This article contains a lot of information about brainwave entertainment. Thanks. I have a question. I downloaded an Android app that plays isochronic tones. I like to use an Isochronic tone at 2.5Hz that is in Delta range and is supposed to help me get a deep and dreamless sleep. I use it without headphones and just keep the smartphone next to my pillow. But I do not know if I should keep the tone playing all the time while I sleep or put it on timer to shut off after some specified time. A custom timer is possible with the app. Can you please guide me.


The brain has two hemispheres that operate somewhat independently from one another. The two hemispheric structures of the brain are connected by a large nerve, called the corpus callosum, which sends information back and forth between the two sides of the brain. In most people, the left hemisphere controls language, logical thinking, and analytic processes and the right side contains the centers for emotion, intuition, and non-linear creative thinking.
Ten years prior to the events of Sun and Moon, Anabel was found unconscious on a Poni Island beach by Looker and Nanu, who had just completed a mission for the International Police. She had lost most of her memories, only able to tell them her name, that she came from Hoenn, that she protected a tower there, and that she was a powerful Trainer. After being placed in the care of the International Police, they detected incredible amounts of Ultra Wormhole energy coming from her, implying that she was a Faller who was lost in a wormhole for a significant time. Anabel has never been informed of this, however.
Arthritis (inflammation of the joints) produces pain, loss of movement, and sometimes swelling. It is caused by tissue injury or joint disease. The two most common types of arthritis are osteoarthritis and rheumatoid arthritis. Fibromyalgia often is considered an arthritis-related condition, but it is not a true form of arthritis because it does not cause inflammation or damage to the joints. According to the Arthritis Foundation, nearly one in three adults has arthritis or chronic joint symptoms, and arthritis is the leading cause of disability among Americans older than age 15.
Because of others observing all of this I have been able to send you several customers and will very likely be sending you more… I am part of a large spiritual community and this would help tremendously in spreading the word of EquiSync. I also believe your product would be of great benefit to Hospice and nursing home patients of which there is a very large number here in Florida -aka- God’s waiting room.
Years of scientific study combined with the personal testimony of thousands of people establish that using brainwave entrainment techniques positively affects the physical, mental, emotional, and spiritual well-being in a majority of users. You can easily take advantage of these powerful methods of personal self-help and self-improvement by downloading a variety of entrainment music right now.
Thanks for making Brain Wave the Top Selling Brainwave Entrainment app in the App Store! * The main focus of this update is the Landscape UI for iPad * Note: Headphones/Earbuds are Required for Binaural Tones to be Effective as the Left Ear and Right Ear Audio must be isolated for the Brain to perceive the inaudible low-frequency difference between the two sides.
Turns out, science says there is something to needing “fresh air”—even opening a window can help get more oxygen to your brain, soothing stress. “We live so much of our lives indoors, that when stress hits, one of my go-to techniques is to get outside or open a window,” Dr. Serani says. “Taking in a nice deep breath of crisp fresh air can immediately shift your neurochemistry.” If you’re overwhelmed with work, it can seem hard to take a break; but a quick step outside is even recommended by the American Psychological Association. When you come back, you’ll be recharged and ready to take on the challenge.
As strange as it may sound, vocal toning is a special technique that reduces the stress hormones adrenaline and cortisol. Try sneaking off to a quiet place to spend a few minutes toning before a meeting with your boss and see how much more relaxed and focused you feel. It works by exercising the tiny muscles of the inner ear that help you detect the higher frequencies of human speech that impart emotion and tell you what someone is really trying to say. Not only will you feel more relaxed in that meeting, you’ll also be better able to understand what he’s trying to communicate.
Hi Sahil, it’s hard for me to speak about other people’s tracks and videos, as I don’t know how they created them either. If you’re interested in a particular track/video and unsure about it, try asking the creator a question or two about the track, what frequencies were used and for how long, what software they used etc. Then make your own judgement based on how they reply to you. Jason
Have you ever found yourself “in the zone” at work or while playing sports? If you have, you can thank your Gamma brainwaves for that. Studies have shown that Gamma brainwaves allow the brain to attain optimal performance, enabling a person to be at their best both physically and mentally. Connecting all the information coming from the different parts of the brain, Gamma brainwaves are very important. How is this done? You can thank the high speed frequency for that.
To further illustrate how brainwave entrainment enhances your meditation practice, here is an explanation. When an experienced and advanced meditator is hooked into equipment that reads their brainwave patterns, it is most common for their brain to move from whatever state they are in before they meditate (normally a Beta or higher Alpha state) slowly down into a deep Theta rhythm.  Very advanced meditators are able to bring their brain all the way into a Delta state, which is most normally where deep sleep occurs.  To be able to bring the brain into these deep brainwave states through the process of meditation can take years of meditative practice, and lots of discipline.
“Stress and sleepless nights are closely linked,” Buenaver says. “If you’re in pain, tend to worry, or are coping with a difficult situation in your life, you may have more stress hormones than usual circulating in your body. A poor night’s sleep adds even more. And those hormones may never be fully broken down. It’s like running an engine in fifth gear all the time.”
I have discussed these findings with my sister, and two nice which are professionals in the fields of psychology, and medicine respectively (my sister and older nice have vast experience on the psychology arena, and my younger nice is a pediatrician), and they all agree this therapy can be of a great benefit applied in conjunction with traditional self-improvement programs.
The brain will entrain to the strongest stimulus. If you combine binaural beats with isochronic tones, your brainwaves will entrain to the isochronic tones. If anything, when you combine the two I believe it makes the track less effective because it makes it harder for the brain to decipher between the two and synchronise to a single beat. There are lots of websites with compelling marketing about the benefits of combining the two together in some funky way, but I haven’t seen any research or lots of anecdotal feedback even to suggest it’s effective to combine them.

Writing or talking about the things that prey on you—in a diary, with friends, in a support group or even a home computer file—helps you feel less alone and helpless. One study, published in The Journal of the American Medical Association, looked at people who had either rheumatoid arthritis or asthma— conditions known to be stress-sensitive. One group chronicled in a perfunctory manner the things they did each day. The other group was asked to write daily about what it was like, including fears and pain, to have their disease. What researchers found: People who wrote at length about their feelings had far fewer episodes of their illness.
Another uncontrolled study asked eight adults to listen to a binaural beat CD with delta (1 to 4 Hz) beat frequencies for 60 days straight. The participants filled out surveys before and after the 60-day period that asked questions about their mood and quality of life. The results of the study found that listening to binaural beats for 60 days significantly reduced anxiety and increased the overall quality of life of these participants. Since the study was small, uncontrolled, and relied on patient surveys to collect data, larger studies will be needed to confirm these effects.
To further illustrate how brainwave entrainment enhances your meditation practice, here is an explanation. When an experienced and advanced meditator is hooked into equipment that reads their brainwave patterns, it is most common for their brain to move from whatever state they are in before they meditate (normally a Beta or higher Alpha state) slowly down into a deep Theta rhythm.  Very advanced meditators are able to bring their brain all the way into a Delta state, which is most normally where deep sleep occurs.  To be able to bring the brain into these deep brainwave states through the process of meditation can take years of meditative practice, and lots of discipline.
Going deeper now, spiraling downwards, you enter “Into the Vortex.” Imagine now you are standing outside the Pyramids of Egypt and a hot wind is blowing by. Wind can be heard with deep, spatial synthesized drone sounds. This recording actually DOES take you what has been described as the “Pyramid Frequency” the frequency that has been said to resonate outside the great walls of the Pyramids in Egypt. This CD will take you down to even deeper brainwave frequencies than the first CD …. 9.41 Hz to 7.8hz
The reported PMS symptoms that improved included: affective lability, anxiety, appetite changes, bloating, breast tenderness, concentration difficulties, depression, fatigue, and irritability. Researchers noted that there was a clear “trend” toward a reduction in social withdrawal as a result of symptoms as well. A total of 49/50 women reported improvements.
Because of the way they are created, there may be a positive benefit from listening to binaural beats without considering the brainwave entrainment aspect, but I haven’t seen any research on that. I first discovered brainwave entrainment through binaural beats about 10 years ago now, but they didn’t do anything for me. So I’ve never been a regular user of them. I believe isochronic tones are a more effective way to produce hemispheric synchronisation because they produce a much stronger response in the brain

Theta brainwaves in the frequency range of 6 to 9 hertz are known as thalpha waves because of their proximity to alpha waves. They are seen during states of high suggestibility, during hypnosis, and during paranormal experience and are also connected to an increase in human growth hormone (HGH) levels and higher blood flow to the brain. Theta brainwaves sit between the realms of the subconscious and conscious mind, making them an especially useful brainwave state for developing creative thinking, working through emotional problems, and integrating subconscious and conscious experience. 
Exercise is one of the best ways to reduce stress. “When you exercise, your body releases endorphins, which are hormones that fight stress,” says Frank Lupin, MS, ATC, PES, a certified athletic trainer and a personal trainer for Coordinated Health in Bethlehem, Pa. “Exercise helps you get your mind off your problems and clears your head,” adds Thomas Plante, PhD, an associate professor of psychology at Santa Clara University in California. Here are eight different kinds of exercise that can heighten energy and provide stress relief.

The immobilization response. If you’ve experienced some type of trauma and tend to “freeze” or become “stuck” under stress, your challenge is to first rouse your nervous system to a fight or flight response (above) so you can employ the applicable stress relief techniques. To do this, choose physical activity that engages both your arms and legs, such as running, dancing, or tai chi, and perform it mindfully, focusing on the sensations in your limbs as you move.
With a value of $12.95, This is a deep Theta meditation, with rain and storm in the background, perfect for DEEP meditation and relaxation, which we offer you for FREE today. The MP3 ramps in steps slowly down to 5.5 Hz. Many people may find this session is so deep that they fall asleep during the session. Others may experience lucid visualizations, since this level of Theta is closely correlated with REM sleep. This session also uses a protocol which alternates stimulation between the left and right ears and eyes, which is particularly useful for people who are hyperactive. Best listened to with headphones. To find out more about Brainwave Entrainment click here!

Insomnia: Perhaps one of the most promising uses of brainwave entrainment technology is for those struggling with insomnia. While the technology is unlikely to provide a “cure” it may help those who have a high level of arousal or are “keyed-up” – reduce their level of internal arousal and sleep. Specifically insomnia that is induced by excess stress (e.g. beta activity) would likely benefit from slower wave stimulation (e.g. alpha activity) to aid the brain in transitioning into sleep.


activity adapt Adaptogen Notes adaptogenic herbs adaptogens adrenal glands allostasis American ginseng amla amphoteric animal studies anti-inflammatory antioxidant arthritis ashwagandha Asian ginseng astragalus ayurvedic benefits blood pressure body body’s Botanical Name cancer capsules caused cholesterol chronic clinical cordyceps cortisol damage dang shen David Winston Decoction diabetes digestive disease Dosage and Safety doses dried drugs eleuthero endocrine energy enhance extract fatigue following adaptogens formula fruit function ginkgo guduchi help prevent Herb/Drug Interactions herbal medicine herbalists holy basil homeostasis hormones HPA axis immune system improve increase insomnia jiaogulan John’s wort kidney licorice liver lung lycium metabolism mild muscle mushroom nervine nervous system nootropic normal ounces Panax patients plant Prince seng rasayana reduce reishi relieve response rhaponticum rhodiola root Safety Issues Safety Rating schisandra shatavari shilajit shou wu side effects stimulate strengthen stress stressors substances symptoms syndrome therapy tonic traditional Chinese medicine treat
It might seem obvious that you’€™d know when you’€™re stressed, but many of us spend so much time in a frazzled state that we’ve forgotten what it feels like when our nervous systems are in balance: €”when we’€™re calm yet still alert and focused. If this is you, you can recognize when you’re stressed by listening to your body. When you’re tired, your eyes feel heavy and you might rest your head on your hand. When you’re happy, you laugh easily. And when you’re stressed, your body lets you know that, too. Get in the habit of paying attention to your body’€™s clues.

In general, we are accustomed to being in the beta brain rhythm. We are in a Beta brainwave pattern when we are consciously alert. It is the default and dominant brainwave for most of us most of the time. We are in Beta when we feel agitated, tense, hurried, pressured, afraid and stressed. The frequencies range from 13 to 60 pulses per second in the Hertz scale.
On the other hand, natural bioidentical progesterone can be extracted from the wild yam. This is a little bit more complicated and expensive. However, the progesterone from wild yam does not cause the type of side-effects the progestin did. Plus, natural progesterone cream from the wild yam is vegan. Many companies will add vitamin E and other healthy fats that can be absorbed by the body. This benefits not only our hormonal health, but our heart and our whole body.
Gamma brainwave states are the most rapid in frequency. Gamma has long been considered the brainwave that is able to link and process information from all parts of the brain. It is the frequency that brings with it the ability to process large amounts of information in relatively small amounts of time. Think of generating more Gamma activity as getting a processor upgrade for your brain.

The brain is composed of millions of specialized cells called neurons. Neurons send signals to other neurons using electro-chemical messengers called neuro-transmitters that attach to receiving sites located on the neurons themselves. There is a space between the end of the neuron and the receptor called the synaptic gap. As neuro-transmitter chemicals move across this gap, a small electrical charge is created. 


As somewhat of a modern mystic, I have studied altered states of consciousness, but due to my monkey mind, I have only been able to experience them to a very minor degree. I have tried so many methods of meditation to little avail. But I became aware that I would not be able to progress in my spiritual life if I could not achieve at least a modicum of success in meditation.

Proceedings of the 9th Conference on Interdisciplinary Musicology – CIM14. Berlin, Germany 2014 BINAURAL AUDIO RELAXATION TECHNIQUES FOR PEOPLE WITH ANXIETY AND STRESS Geraldine Molina, Emilia Sainz, Levi Serrano, Santiago Rentería, Diana Urquiza Instituto Tecnológico y de Estudios Superiores de Monterrey, Campus Santa Fe Correspondence should be addressed to: rosas_ger@hotmail.com, dianauf@itesm.mx Abstract: Since the beginning of the 21st century, there has been a great development in different studies related to encephalography and the psychological consequences of binaural audio. The objective of this paper is to analyze the effects of binaural audio as a relaxation method for people that suffer anxiety and stress. The study took place at ITESM, Santa Fe Campus, where twenty participants around 21 years old took part of the study. They were divided into two groups, Experimental and Control. The first one listened to the Theta binaural stimuli and the second one listened to a stimulus with nature sounds (birds and wind). The results show that the experimental group got to conscious relaxation. The control group had an unconscious relaxation (sleep), but when the stimuli stopped they recovered their stress level, for some participants it increased. 1. BACKGROUND At the end of the 19th century, Pierre Janet, a French psychologist, discovered that his patients relaxed when they were exposed to rhythmic light patterns. Hans Berger showed in 1924 that brainwaves could be read and studied through an encephalogram [2]. The first studies were done using visual stimuli, while later studies were done using sounds [3]. Brainwaves are caused by changes in the electric tension between two points in the brain cortex. The electroencephalogram has been used to analyze neurophysiological relations that exist between mental states and brainwave frequencies. When somebody’s mental state changes from alert to somnolence, low amplitude and high frequency brain waves turn into high amplitude and low frequency [4]. 2. BINAURAL AUDIO Giuseppe Tartini discovered combination tones. These occur when two tones are heard at the same time and the listener perceives a third tone. The frequency of the third tone is calculated by the difference between the first two tones, as shown in equation 1. (∆   ) [8] (1) The superior olivary complex integrates the phase differences, which makes possible the perception of the third tone. For example, if the left ear hears a 400Hz tone and the right ear a 410Hz tone, the listener will perceive a 10Hz tone [9]. This third tone is also known as binaural frequency. The binaural frequency is directed from the superior olivary complex to the reticular formation and the brain cortex, where the electroencephalogram can read its effect. The Frequency Following Response (FFR) phenomenon happens when the frequency read by the encephalogram is equal to the combination tone frequency. When this happens, the frequency resonates in the brain stimulating the reticular formation inducing different psychological states. Brainwave bands and psychological consequences are shown in Table 1 [16]. Table 1: Brainwave Frequencies and Psychological Consequences Brainwaves Frequency (Hz) Amplitude (μV) Mental StateDelta 0.1 - 3 20-200 Consciousness is lost, sleep without dreams Theta 4 - 7 20-100 REM Sleep, meditation, and Creativity Alpha 8 - 12 20-60 Conscious Relaxation Beta 13 - 40 2-20 Concentration, Alert, and cognition (High levels are associated with anxiety) It has been proved that delta sound waves in binaural audio therapy have anxiolytic effects on patients with pre-surgery anxiety [7]. Theta binaural sound waves are also helpful with relaxation and anxiety reduction [11]. According to the results presented by the company Regus, in Mexico, 75% of employed people suffer from stress and anxiety. These cause social, health, and economic problems at the same time that productivity decreases [5]. According to the Mexican National Labor Organization, stress means that the GDP decreases from 0.5 to 3.5%. Stress leads to anxiety, irritability, fear, depression, suicidal thoughts, and lack of concentration. Some other symptoms are headaches, nausea, dizziness, muscular tension, insomnia, and tachycardia [6]. There are different techniques to induce relaxation like meditation. New relaxation techniques with binaural audio have been developed through Neurosciences. 3. OBJECTIVES • Evaluate and analyze binaural audio therapy effects (Theta frequencies) on people that suffer anxiety and stress (Students at ITESM), in order to induce relaxation and reduce anxiety. • Determine if the binaural therapy induced relaxation in the experimental group and compare the results to those from the control group. • Through the STAI test and the electroencephalogram results, determine which stimulus is more efficient. 4. HYPOTHESIS Hi: Frequency Following Response phenomenon will take place, as Delta and Theta bands will share frequencies with the combination tones. Hi: Beta brainwaves will show up when the stimulus begins, as they are related to concentration and alertness. 5. EXPERIMENT Twenty participants were randomly divided into two groups, control and experimental. The first group listened to sounds of
The specific benefits and claims from this technology are often disputed and considered scientifically questionable. One problem is that there are few experiments that have utilized brainwave entrainment for the purpose of treating a specific psychological ailment (e.g. insomnia). And the experiments that have been conducted are largely backed by corporations that sell the software; hence it could be speculated that there are conflicts of interest.
Thank you for the info. I must add that the Yoga Nidra state is the state in which a person can be in Delta but fully conscious. I did experience this state accidentally 3x in 2yrs after discovering Swami Rama’s teachings about the state&1 of the techniques for it(only 4 seems to exist & are practiced in monasteries at the time,according to him. He was the yogi who 1st demonstrated the 4 states,fully aware of himself & his surroundings, under lab conditions).

Set aside time in your daily schedule. If possible, schedule a set time once or twice a day for your practice. If your schedule is already packed, remember that many relaxation techniques can be practiced while performing other tasks. Try meditating while commuting on the bus or train, taking a yoga or tai chi break at lunchtime, or practicing mindful walking while exercising your dog.
SPEAKER: You know those people who always seem to be smiling? What's their secret? Turns out a lot of the smiles come from saying sayonara stress. Want in on that action? Well, here are three ways to stress less so you can smile more. First up, play your stress away/ why should kids have all the fun? Your boss might not let everyone out for recess, but you can find 15 minutes every day to do something you really enjoy. Go to a driving range. Play ping pong, cards, or board games. Just keep it friendly. Remember, winning isn't everything. Number 2. Give it up for pet power. Have you ever seen anyone looking stressed when playing with an adorable puppy? Neither have we. Interacting with animals has been proven to lower stress in almost everyone. Simply petting a dog or a cat lowers your blood pressure considerably and reduces levels of the stress-causing hormone cortisol. So pet your pooch. Don't have a pet? Borrow a friend's, or visit a local shelter for some much-needed cuddle time. And the number-one way to stress less? Laugh it off. How does laughter love thee? Let us count the ways. Laughter fills your body and lungs with oxygen. It makes your brain release Mr. And Mrs. Happy Hormones, the endorphins. It bolsters your immune system and helps you, well, be well. It also helps your brain release natural pain relievers, and may even stop painful muscle spasms. It's true. He who laughs best stresses less. So learn to play, adopt a stray, and laugh away. You'll feel great. And it will show.
When delta waves are present, our awareness of the external world decreases and shuts off. People with ADD have problems with delta waves occurring when they are trying to focus, and focus and attention become increasingly impossible with stronger delta waves. Studies show a reduction of anxiety, improvements in insomnia, and elimination of headaches when people engage in sessions of delta brainwave entrainment.
At the beginning of May, I decided to change over to EquiSync because it’s much cheaper and let me experience the deeper levels sooner. At best, my blood pressure has been down to 66 and after cups of tea and food, back up to 76-80 which is regarded as acceptable. I was able to achieve these wonderful results in less than 6 months of daily practice of meditation using audio-beat technology.
If new stressors are challenging your ability to cope or if self-care measures just aren't relieving your stress, you may need to look for reinforcements in the form of therapy or counseling. Therapy also may be a good idea if you feel overwhelmed or trapped, if you worry excessively, or if you have trouble carrying out daily routines or meeting responsibilities at work, home or school.

Heart rate variability: A new study suggests that among those with low HRV (heart-rate variability), brainwave entrainment can increase HRV. Researchers studied individuals ages 20 to 70 and administered alpha brain stimulation. The alpha wave stimulation resulted in greater heart-rate variability. Since a low HRV is associated with early mortality and poor psychological and physical health, efforts made to increase it should be regarded as beneficial.
Later, Anabel, Sun, and Moon head towards Poni Island. Anabel revealed to Sun and Moon that Xurkitree and Blacephalon are also making their way to Poni. Due to Poni not having an Island Kahuna, there would be no one capable enough of protecting the island from the two beasts. Sun, more fixated on delivering the next Mirage Berry to Tapu Fini, decided to head off and find someone who can help him search for it. After docking on Poni, Anabel and Moon arrived at Seafolk Village, which had been evacuated due to the Ultra Beasts' attacks. Worried that some injured people may still be there, Anabel requested to Moon that she help heal any hurt civilians. As they walked through Poni Wilds, Moon asked Anabel how she knew the names of the Ultra Beasts. Anabel then revealed that she knew because she is a Faller, a human who had passed through an Ultra Wormhole.

Meditation is the practice of calming the mind and tuning down the number of random thoughts that pass through it. A regular meditation practice has been shown to reduce stress and anxiety, slow down the rate of brain aging and memory loss, promote emotional health, and lengthen attention span. Practicing meditation regularly can be quite difficult, so people have looked to technology for help.
Similar to how organisms and their genes compete for survival in the environment and gene pool, ideas compete for survival inside brains, and in the pool of ideas that inhabit them. The famous evolutionary biologist Richard Dawkins has used this insightful analogy to explain how ideas spread and evolve over time. In his influential 1976 book, "The Selfish Gene," he refers to ideas as “memes” (the mental analog of a gene), which he has defined as self-replicating units that spread throughout culture. We are all familiar with many types of memes, including the various customs, myths, and trends that have become part of human society.
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