Creativity: Measuring “creativity” is likely subjective, but many people stuck in a certain dominant brain wave may benefit creatively from shifting the brain wave dominance. Someone who has excess beta waves may fail to relax enough to access certain (potential) creative properties associated with increased alpha waves. Similarly someone stuck in a slow wave state may benefit creatively from increasing beta waves.
A common element in recordings incorporating alpha and theta frequencies is a steady but barely perceptible rhythm of the frequencies themselves. This subtle and calming pulse mixes with sounds of gentle breezes, distant bird songs, and the slow progression of deep synth notes. Underneath this, below the audible sounds at sub 16 hertz levels, other frequencies intermingle, deepening the merging of conscious and unconscious mind.
To get a full answer you should really get in touch with the owner of the app, because it does really depend on how their track is constructed and how they intend it to work. I have one 50-minute sleep track which takes you down into delta (http://www.mindamend.com/shop/sleeping-and-dreaming/sleep-induction-isochronic-tones/) and that is designed to just get you to sleep, so you just let play until the end. If you played that track on repeat it might make you jump and wake you up, as the track begins at a higher frequency. I have another 8-hour sleep track which is meant to be played all throughout the night (http://www.mindamend.com/shop/sleeping-and-dreaming/deep-sleep-8-hour-sleep-cycle/). So it does depend on the individual track you are using.
The brain has two hemispheres that operate somewhat independently from one another. The two hemispheric structures of the brain are connected by a large nerve, called the corpus callosum, which sends information back and forth between the two sides of the brain. In most people, the left hemisphere controls language, logical thinking, and analytic processes and the right side contains the centers for emotion, intuition, and non-linear creative thinking.

At the end of just two weeks of use (I was now into the Equisync II cds), I experienced for the first time ever, what my partner described as Nirvana. I experienced a complete dissolution of individual consciousness, felt at one with everything, and felt the deepest peace, love, and complete bliss I had ever, ever experienced in my life. Since you do all the research on this, you know what I’m describing. Unfortunately, language does not express it. I have never experienced mind altering drugs, but I recall watching a documentary of LSD research, and one of the subjects described the exact same “feelings” as I had when she had received a micro amount of LSD.
I received my order on Mon. and have done 3 or 4 sessions of Equisync I. I just wanted to say I can already notice a difference in myself. I am much calmer and more clear thinking already in just 2 days. I don’t think it’s my mind playing tricks on me. Is this a common occurrence? Your product is great I can’t wait to try Equisync II and Equisync III.
An invigorating, brain-sharpening session, this audio starts at 14Hz, a beta feel-good frequency and SR harmonic. It then steps up in six-minute harmonic increments, gradually up to gamma 39Hz, leaving you feeling mentally stimulated and full of energy. A binaural beat track supports the main frequencies for those wearing headphones. Uplifting background music with embedded amplitude modulation provides a further layer of entrainment. Excellent for use as a morning alarm clock, ahead of a big night out, or to inspire those tired trips to the gym. 
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