As Dawkins explains, ideas spread through the behavior that they produce in their hosts, which is what enables them to be transmitted from one brain to another. For example, an ideology — such as a religion — that causes its inhabitants to practice its rituals and communicate its beliefs will be transmitted to others. Successful ideas are those that are best able to spread themselves, while those that fail to self-replicate go extinct. In this way, some religious ideologies persist while others fade into oblivion.
Targeted hemispheric changes: Some speculate that specific alterations in brain waves can be made on an individual basis. In other words, you can target one frequency in one hemisphere (via the right ear) and another distinct frequency in the other hemisphere (via the left ear). The left ear affects the right hemisphere and right ear affects the left hemisphere.
Brainwave entrainment is clearly NOT an effective standalone treatment for mental illness, but it may be an effective adjunct treatment in certain individuals. It should also be mentioned that when using brainwave entrainment, you may want to have a specific purpose in mind. If your goal is to relax, yet you’re using a protocol that is stimulating, you may falsely conclude that it doesn’t work even though you’re using the wrong protocol.
As soon as this session begins, the 10Hz frequency kicks in, helping to release your worries, brighten your mood, and encourage release of the happy hormone, serotonin. This is followed by progressive patterns of euphoria-inducing beta frequencies, each building on the last, helping you to get you energized and feeling great. The uplifting background also gives this session an added kick. An excellent way to start the day - but don’t use it too late, as it may disrupt your sleep patterns.