The effects are strongest while you are listening to the tones because your brainwaves are synchronized and tuned into the frequency range you desire at that time.  After you've stopped listening the effects can still linger for a while afterwards.  The timescale will vary from person to person and be affected by what you do after you've stopped listening.
Altered states of consciousness: In as early as 1987 it was discovered that photic stimulation at specific frequencies produced an altered state of consciousness. An extremely small study with just 4 individuals involved photic stimulation at 6 Hz, 10 Hz, and 18 Hz. The results were reported to have altered their conscious awareness. This really isn’t that surprising to anyone that’s used brainwave entrainment therapy.
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Other entrainment methods sometimes used include autopan modulation that moves sound in an 180º arc to create a desired tone. Harmonic box entrainment, invented by James Mann, uses a layering of binaural and monaural tones that alternate between ears, requiring headphones. Sound modulation and filtering, amplitude modulation, and pitch panning use diverse sounds to create rhythmic pulses matched to the desired brainwave frequency. 
These are lower frequency waves: The state is generated when our thoughts are really not concentrated and our minds wander freely, or we are in a relaxed state such as meditating or daydreaming. We also experience Alpha Brainwaves when we are gently busy with routine tasks like pottering in the garden, taking a shower, putting on makeup, doing light housework. Alpha is considered to be the bridge between the conscious mind and the subconscious mind.

They are a useful and effective tool that allow you a structured means in which to entrain your brain into a desired, new brainwave state using an intended set frequency range of the audio track. Frequency ranges for desired sleep, recovery and deep meditation states to different/higher frequency ranges for performance “flow-states” and high-level focus and calculation.
An invigorating, brain-sharpening session, this audio starts at 14Hz, a beta feel-good frequency and SR harmonic. It then steps up in six-minute harmonic increments, gradually up to gamma 39Hz, leaving you feeling mentally stimulated and full of energy. A binaural beat track supports the main frequencies for those wearing headphones. Uplifting background music with embedded amplitude modulation provides a further layer of entrainment. Excellent for use as a morning alarm clock, ahead of a big night out, or to inspire those tired trips to the gym.
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