Have you ever found yourself “in the zone” at work or while playing sports? If you have, you can thank your Gamma brainwaves for that. Studies have shown that Gamma brainwaves allow the brain to attain optimal performance, enabling a person to be at their best both physically and mentally. Connecting all the information coming from the different parts of the brain, Gamma brainwaves are very important. How is this done? You can thank the high speed frequency for that.
I definitely NEED (& can feel a difference mentally) Gamma the most. Beta and Alpha do better my processing. Theta waves are TERRIBLE! My normal symptoms increase when listening to those frequencies! Delta has been helpful for me around nighttime. It has helped my sleep on occasion. *Note: Do not listen to higher frequencies (Gamma, Beta) before bedtime! They will keep you very alert.
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“Stress” is a commonly used term, and it is often used with different meanings. The standard definition for stress that will be used in this article is the disruption of the body’s homeostasis or a state of disharmony in response to a real or perceived threat or challenge (8). The threatening or challenging situation is referred to as a “stressor.” When a person encounters a stressor, the body prepares to respond to the challenge or threat. The autonomic nervous and endocrine systems respond by producing the hormones epinephrine, norepinephrine, and cortisol. The result of this hormone production is a cascade of physiological reactions that make up the stress response. Epinephrine and norepinephrine are involved in the initial changes that take place to prepare the body to react and to prepare for a challenge. These responses include increases in heart and respiration rates, blood pressure, perspiration, and energy production (8). There also is a suppression of immune function, production of β-endorphin (the body’s natural pain killer), and increased acuity of the senses. These changes make up the fight-or-flight response, which prepares the body to cope with the stressor. If the stressor is perceived as negative or more as a threat than as a challenge, cortisol production is increased. Cortisol is involved in energy production but also suppresses immune function.
You've probably heard that the tryptophan in turkey is to blame for that food coma on Thanksgiving. The amino acid, found in protein-containing foods, helps produce serotonin, "the chemical that regulates hunger and feelings of happiness and well-being," Mangieri says. On its own, tryptophan may have a calming effect. In a 2006 study published in the Journal of Psychiatry Neuroscience, men and women who were argumentative (based on personality tests) took either tryptophan supplements or a placebo for 15 days. Those who took tryptophan were perceived as more agreeable by their study partners at the end of the two weeks compared with when they didn't take it. (The study was funded by the Canadian Institutes of Health Research.) Other foods high in tryptophan include nuts, seeds, tofu, fish, lentils, oats, beans, and eggs.
No list is complete without exercise. Throughout our lives, exercise is critical for helping us maintain healthy bones, a trim figure, and balanced hormones. During menopause, many women gain weight. This is attributed to fluctuating hormones causing food cravings, fatigue causing less activity, and the body not adapting to the hormones and new lifestyle patterns.
Binaural beats are created from two different continuous tones, which when sent separately to each ear create a single beat inside your head. Isochronic tones are basically a single tone which is switched on and off at regular intervals. Imagine a single continuous tone playing on a stereo system and you’ve got your hand on the volume switch. Then once per second, you turn the volume off for half a second and keep doing that every second. For half a second the volume is off, for the other half a beat waveform is formed. The beat is cycling once per second per second, i.e. at a rate of 1Hz.
There isn’t really a one-size-fits-all track or frequency range which is right for all kids while doing homework. So that does make it difficult to recommend one thing in particular, and why I have a number of tracks for studying and focus. If they have already learnt and understood the information, but are just trying to commit it to memory for a test, then I would recommend an alpha track, like the Memorization Study Aid product I have with the 10.4Hz frequency you referred to. If they are still trying to fully understand what is being taught in a workbook, then I would recommend a track that is mainly beta frequencies, like my Study Focus tracks. In the middle, I have a number of tracks which use a combination of beta and alpha wave frequencies, like Study Booster, Study Enhancer and Cognition Enhancer. The last 3 use similar frequencies but deliver the tones and brainwave entrainment effects in different ways. As we are all wired a little differently it does sometimes take a bit of trial and error, to see what method or frequency range works best for the individual. These types of tracks are made for a general audience. In an ideal world, you would hook up to an EEG and see in real time exactly what a person responds to best, depending on the goal and current state of mind.
Start by kneading the muscles at the back of your neck and shoulders. Make a loose fist and drum swiftly up and down the sides and back of your neck. Next, use your thumbs to work tiny circles around the base of your skull. Slowly massage the rest of your scalp with your fingertips. Then tap your fingers against your scalp, moving from the front to the back and then over the sides.
Memory: There is not sufficient evidence to suggest that brainwave entrainment improves memory. However since cognitive function improves as a result of entrainment, short and/or long term memory may be improved by stimulation with certain frequencies. While lower frequencies may be beneficial for recalling certain memories, conscious processing of the memories generally requires sufficient beta.

Hi i’m just writing to let you all know that your Equisync CD’s are amazing! Just last night i was meditating to “Equisync II”. The one that has mostly theta binaural beats in it. I gotta tell you i have never had a meditation like i experienced with this CD. At certain points during the meditation it felt like my whole damn body was vibrating! That very night when i went to sleep I also had lucid dreams! It was so relaxing! I’ve tried “Equisync I” too, that one is amazing as well! I haven’t tried “Equisync III” yet. I can only imagine what that is going to be like!

For attendees who wants to participate as players, please fill out the online form. The event is free for the audience. For performers, there'll be a player fee of $8 per person. Please make payment via Paypal to info@musicnbrain.org, or Venmo to @musicnbrain, or bring cash. The payer fee will cover refreshments, event organizer admin cost, and venue rent.
Sleep improvement: There is significant anecdotal evidence that sleep induction and/or quality may be improved as a result of brainwave entrainment. While it is important to consider the placebo effect or simply the effect of a relaxing sound, many people have reported noticeable improvements in their ability to fall asleep and wake up feeling refreshed as a result of entrainment. Entraining frequencies within the slower wave ranges such as alpha, theta, or delta, may help individuals transition more quickly to those states.
To use your senses to quickly relieve stress, you first need to identify the sensory experiences that work best for you. This can require some experimentation. As you employ different senses, note how quickly your stress levels drop. And be as precise as possible. What is the specific kind of sound or type of movement that affects you the most? For example, if you’re a music lover, listen to many different artists and types of music until you find the song that instantly lifts and relaxes you.
Many of the long-term side-effects of menopause are associated with a deficiency in magnesium. These include heart disease, osteoporosis, weakness, weight gain, and feeling cold all the time. When you take a magnesium supplement, it can help relieve many of these problems and help your body balance your hormones. Magnesium can boost your energy by helping to convert the T4 thyroid hormone into the more active and bioavailable T3. It can also help the liver reduce levels of cortisol, adrenaline, and excessive estrogen.
Group exercise or encouraging stressed clients to find a workout partner is an excellent idea because it can provide a support network and accountability. However, there might be clients who find a group setting intimidating or competitive, which could be counterproductive in managing stress. In addition, those who report stress because of work or family obligations might enjoy the solitude of exercising alone. Using a variety of exercises or nontraditional exercises (e.g., exergaming, dance classes, yard work, or rock climbing) is a way to plan activities that are enjoyable to maximize adherence. Knowing your clients’ exercise barriers and stressors will help with planning an exercise program that can address these variables to maximize the benefits for health and stress management.
Turns out, science says there is something to needing “fresh air”—even opening a window can help get more oxygen to your brain, soothing stress. “We live so much of our lives indoors, that when stress hits, one of my go-to techniques is to get outside or open a window,” Dr. Serani says. “Taking in a nice deep breath of crisp fresh air can immediately shift your neurochemistry.” If you’re overwhelmed with work, it can seem hard to take a break; but a quick step outside is even recommended by the American Psychological Association. When you come back, you’ll be recharged and ready to take on the challenge.
Everyone experiences stress, and not all stress is bad. However, individuals who experience acute episodic and chronic stress are at increased risk for developing stress-related health problems. This article outlines the relationship between stress and health and discusses the role of exercise in managing stress. Exercise recommendations and stress management tips are provided.
I definitely NEED (& can feel a difference mentally) Gamma the most. Beta and Alpha do better my processing. Theta waves are TERRIBLE! My normal symptoms increase when listening to those frequencies! Delta has been helpful for me around nighttime. It has helped my sleep on occasion. *Note: Do not listen to higher frequencies (Gamma, Beta) before bedtime! They will keep you very alert.
As strange as it may sound, vocal toning is a special technique that reduces the stress hormones adrenaline and cortisol. Try sneaking off to a quiet place to spend a few minutes toning before a meeting with your boss and see how much more relaxed and focused you feel. It works by exercising the tiny muscles of the inner ear that help you detect the higher frequencies of human speech that impart emotion and tell you what someone is really trying to say. Not only will you feel more relaxed in that meeting, you’ll also be better able to understand what he’s trying to communicate.
Hearing is believing. Click play below to experience the incredible anxiety relieving power of Brainwave Entrainment. Listen with headphones or a decent set of speakers and with your eyes closed. As you listen take slow, deep, steady breaths and watch how quickly the Isochronic tones are able to relax you. But make sure to read the disclaimer before you listen as this sample is extremely sedating.

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While visual entrainment is more powerful than audio alone for inducing desired brainwave states, more caution is needed when using visual methods. Between 0.3 and 3 percent of the population is susceptible to having seizures from flickering light stimulation, and for other people, flickering visual stimuli simply makes them uncomfortable. People with epilepsy have a greater chance of having a seizure from exposure to flickering light stimulation.

Stress levels and a proper diet are closely related. When we’re overwhelmed, we often forget to eat well and resort to using sugary, fatty snack foods as a pick-me-up. Try to avoid sugary snacks and plan ahead. Fruits and vegetables are always good, and fish with high levels of omega-3 fatty acids have been shown to reduce the symptoms of stress. A tuna sandwich really is brain food.
“Mini-brains,”  or brain organoids, the latest development in stem cell technology, are organized 3D cell structures made up of different brain cells, which resemble the complexity of the human brain. Human stem cells can be  grown into brain organoids in 40 days, offering neuroscientists an  unprecedented opportunity to more accurately model human brain  development and disease. Until now, scientists had two choices: to study the brains of other mammals and extrapolate similarities with the human brain, or study the cells that make up the brain in a dish, which  although informative, can only tell us so much about how the human brain  works as a whole.

- Added the ability to create a playlist of your own iTunes library music and use it as background. The behavior of the app with iTunes music is used instead of, or combined with our included ambience, is slightly different so please review the help. Notably, unlike our included ambience which can be played at a volume below the device volume, iTunes audio can only be played at the device volume. So when in iTunes mode the Ambience volume slider disappears.
Another study found slight improvements in trait anxiety as a result of entrainment. It was noted that the study with the most successful protocol started at 30 Hz beta and ramped the frequency down until the person experienced relaxation for 15 minutes. This was then followed with a session of 8 Hz to 14 Hz for 7 minutes. The results suggested that 75% of individuals improved on their measures of long-term stress.
Thanks for making Brain Wave the Top-Selling Brainwave Entrainment App in the App Store! * This update includes support for iOS 6, an optimized UI for iPhone 5, and a new ambient forest background. The app is universal, so you get it across all your devices with one app! Includes optimized UIs for iPhone/iPod Touch, iPhone 5, iPad and support for landscape and portrait orientations.
Joseph Kao, creator of Journey to the Center of the Self, a deep, 30-minute, guided transpersonal meditation, accompanied by music embedded with advanced brainwave entrainment technology and followed by 30 minutes of only the brainwave entrainment music, talks with iAwake’s CEO, John Dupuy, about all that went into the making of this meditation tool masterpiece. Transcending and Including the Little Self John:           One thing I find so remarkable about your guided meditation in Journey to … [Read more...]
I have seen 1.5Hz being linked to HGH, but also 4 or 5 other frequencies as well, so it’s difficult to know what may work if any. I haven’t seen any research relating to HGH and brainwave entrainment. It’s widely believed that 40Hz is the limit for achieving a brainwave entrainment effect, which is also where many believe the gamma frequency range begins. Once you get over 40Hz into gamma your brainwave activity isn’t likely to stay in sync with it. So from a brainwave entrainment perspective, I recommend high beta frequencies for increasing energy during workouts.
Like yoga, tai chi is a series of self-paced, flowing body movements and breathing techniques. Although the movements have their roots in martial arts, they are meant to calm the mind and condition the body — making tai chi an excellent choice for stress relief. According to recent studies, this mind-body practice has many health benefits: Tai chi can help build bone density, lower blood pressure, boost the immune system, and even ease symptoms of conditions like heart failure, arthritis, and fibromyalgia. Another advantage is that once you learn the moves, you can practice them anywhere and at any time — making it an easy activity for people of all ages to incorporate into everyday life.

Unlike many traditional therapies for dealing with stress, anxiety, depression or cognitive impairment, entrainment does not require a focused effort from the person having the therapy, as the brain instinctively follows the frequency. This makes it a much more effective therapy for managing some of these challenging conditions, by automatically inducing a sense of relaxation and a reduction in negative physical and emotional patterns.
Meditation is the practice of calming the mind and tuning down the number of random thoughts that pass through it. A regular meditation practice has been shown to reduce stress and anxiety, slow down the rate of brain aging and memory loss, promote emotional health, and lengthen attention span. Practicing meditation regularly can be quite difficult, so people have looked to technology for help.

When your thoughts start to spin out of control during a stressful moment, stop and reframe your thinking. “By your choice of perspective, you direct how your body will respond—in fight or flight, or in creative choices and solution-based responses,” says Lauren E. Miller, stress relief and personal excellence expert and the author of 5 Minutes to Stress Relief. If you’re stressed about something you fear happening, such as “I’m not going to get this project done and then my boss will fire me,” think instead of what a great opportunity it is to show your boss you’re a hard worker. “Resist the urge to cast yourself as the main character in dramas that have not even occurred,” Miller says. Also, instead of asking why something is happening, ask what you can do to fix it. “Asking ‘why’ pitches you in an endless loop of questions, whereas asking ‘what’ sets you into problem-solving mode,” says Deborah Serani, PsyD, award-winning author of Living with Depression and a psychology professor at Adelphi University. “Moving forward instead of being lost in the circle of worries and “whys” helps to reduce stress.” Try these simple mindfulness stress relievers.
In Ultra Sun and Ultra Moon, Anabel makes a cameo appearance with Looker in Poni Plains. The two block the way to Poni Coast until the UB incident at Poni Grove is resolved, at which point Anabel leaves to go to the Battle Tree for training. It is mentioned that in these games, Anabel and Looker are on vacation in Alola instead of being there for a mission.

Anabel caught this Raikou after it was released following the battle against the Masked Man. She is said to have captured this Legendary Pokémon during her trip somewhere in Johto. Raikou has been with her since then and she continues to rely on it for all of her battles. Because it carries a large thundercloud on its back, it both allows a handier usage of its trademark Thunder as well as strengthen it.
The pitch frequency measures and describes what a beat sounds like, i.e. does the isochronic beat have a deeper bass sound, or is it high pitched and sharper sounding? The beat waveform frequency describes how many times the beat is repeating per second, i.e. how fast it is beating. You don’t really need to concern yourself about the pitch frequency, as that doesn’t have a direct influence on brainwave entrainment and doesn’t play a part on the measurement on an EEG. I only mentioned it because you were referring to humans not being able to hear below 20Hz. I change the pitch frequency just to suit the mood of the track. For tracks that are to be relaxing, for meditation or sleep, I tend to use a lower pitch frequency so it sounds deeper and more relaxing and I never have that lower than 100Hz. For an energizing, high focus track I might use a more higher pitched 200Hz isochronic tone, because that is sharper sounding and less likely to make you feel sleepy. That’s all you really need to know about the pitch frequency.
However, Brain Wave, Tranquil Mind and Perfect Sleep are, by far, the best for me. Banzai Labs has done a good job. You can select any of a variety of binaural applications from Morning Coffee straight through 20 routines to Deep Sleep. I tried Power Nap for 20 minutes and dozed off. However, instead of being a little groggy or spaced when I awoke, I was alert and oriented.
ADHD: In 1997, various researchers conducted a study testing whether children with ADHD (attention-deficit hyperactivity disorder) would benefit from audio-visual entrainment in a school setting. The researchers entrained a small sample of 34 students from 2 different schools. They were given audio-visual entrainment for a period of 1 month and 3 weeks at various times throughout the school day.

These sounds in these musical tracks are presented through monaural beats, binaural beats, isochronic tones, or a mixture involving combinations of all three of these modalities, described in detail below. Choose alpha brainwave tracks for calming anxiety and relaxing body and mind, and choose theta tracks for help in getting to sleep and for bringing hidden feelings to the surface. Some people also report out-of-body type experiences when in theta brainwave states.

Move your focus to the sole of your right foot. Tune in to any sensations you feel in that part of your body and imagine each breath flowing from the sole of your foot. After one or two minutes, move your focus to your right ankle and repeat. Move to your calf, knee, thigh, hip, and then repeat the sequence for your left leg. From there, move up the torso, through the lower back and abdomen, the upper back and chest, and the shoulders. Pay close attention to any area of the body that causes you pain or discomfort.
Many people experienced in using alpha brainwave entrainment report that the state of mind associated with alpha waves is a time when they feel most consciously connected to their subconscious mind. The intense experience of hypnagogic sleep, reported by some people as a feeling of being awake and asleep at the same time, is also associated with alpha brainwaves.
I received my order on Mon. and have done 3 or 4 sessions of Equisync I. I just wanted to say I can already notice a difference in myself. I am much calmer and more clear thinking already in just 2 days. I don’t think it’s my mind playing tricks on me. Is this a common occurrence? Your product is great I can’t wait to try Equisync II and Equisync III.
However, most of the frequencies at which the brain operates are too low for the ears to hear. This is where binaural beats come in. If you play a tone of, let’s say 112Hz in one ear, and a tone of 100Hz in the other ear, your brain will “hear” the difference of 12Hz and entrain to that frequency. Continued exposure to a frequency of 12Hz will result in a state of non-drowsy relaxation accompanied by a decrease in mental chatter, nagging thoughts and worries.
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You know how movie characters always look themselves in the restroom mirror when faced with a tough situation? Well, giving yourself a quick pep talk in the looking glass can actually help relieve stress. “‘Mirror work‘ is done by looking in a mirror and vocally speaking positive affirmations to yourself with affectionate conviction, to release worry or to improve your self-confidence,” Whitaker says. To relieve stress in the moment, she suggests using a restroom mirror, your car’s rear-view mirror, or even a compact. “Calm your mind by saying encouraging affirmations aloud to yourself, such as, ‘I am excellent at what I do,’ ‘I’ve got this! I am amazing,’ ‘I am an asset to this company,’ or ‘I am awesome!’” she says.
Hi. This article contains a lot of information about brainwave entertainment. Thanks. I have a question. I downloaded an Android app that plays isochronic tones. I like to use an Isochronic tone at 2.5Hz that is in Delta range and is supposed to help me get a deep and dreamless sleep. I use it without headphones and just keep the smartphone next to my pillow. But I do not know if I should keep the tone playing all the time while I sleep or put it on timer to shut off after some specified time. A custom timer is possible with the app. Can you please guide me.

Since it’s humble beginnings, the science of brainwave entrainment has evolved to be one of the most potent and powerful ways to unlock the full potential of the human mind. Our audios have been created by brainwave entrainment engineer, Ashton Aiden, and his years of research, expertise, personal experience, and creativity. We are confident that the audios we offer on this site are of the best quality you will ever find, anywhere.
Gamma brainwaves occur during creative thinking and processing of memory and language and in many learning activities. These brainwaves are not present at all when a person is under anesthesia, but return as soon as the person becomes conscious again. Multiple scientific studies have shown gamma brainwave entrainment to be helpful for reducing distractibility, improving short-term memory, improving motor coordination, and relieving migraine headaches.
Experts haven't figured out why having your body pressed and prodded works wonders, but they know that it does. Studies suggest massage can speed up weight gain in premature babies, improve lung function in asthmatics and boost immunity in men with HIV. If you can't indulge in regular full-body massages, treat yourself to the occasional pedicure, manicure or facial—all nurturing, hands-on treats that offer some of the mind-body benefits of massage. 
As strange as it may sound, vocal toning is a special technique that reduces the stress hormones adrenaline and cortisol. Try sneaking off to a quiet place to spend a few minutes toning before a meeting with your boss and see how much more relaxed and focused you feel. It works by exercising the tiny muscles of the inner ear that help you detect the higher frequencies of human speech that impart emotion and tell you what someone is really trying to say. Not only will you feel more relaxed in that meeting, you’ll also be better able to understand what he’s trying to communicate.
That all said, we are all different and have our own different limits. So I generally advise that you just be aware of how you are feeling, and if you feel like you are getting a bit fatigued from it, it’s probably time to stop or at least take a break. When listening over long extended periods, I recommend that you keep yourself well-hydrated. Your brain needs a good supply of water to function well, especially if you are studying hard and increasing your brainwave electrical activity.
Alpha stimulation: Stimulation of alpha waves has been shown to provide stress-relief among employees, is able to provide pain relief, and improve measures of competence and recognition. If you have significant work-related stress, entraining certain alpha frequencies may help you decrease arousal and improve relaxation. Post-surgical stress doesn’t appear to benefit from alpha stimulation.
The Transparent Corp forum – This forum is an invaluable resource for any brainwave entrainment user or enthusiast.  Most of the feedback is obviously focused on the Transparent Corp software, but with over 20,000+ posts now you can find answers to the whole array of brainwave entrainment questions on there.  (UPDATE: Sadly, the Transparent Corp forum has now been taken offline)
A good sense of humor can't cure all ailments, but it can help you feel better, even if you have to force a fake laugh through your grumpiness. When you laugh, it not only lightens your mental load but also causes positive physical changes in your body. Laughter fires up and then cools down your stress response. So read some jokes, tell some jokes, watch a comedy or hang out with your funny friends.

Exercise and stress research has typically focused on aerobic exercise. There have been consistent findings that people report feeling calmer after a 20- to 30-minute bout of aerobic exercise, and the calming effect can last for several hours after exercise. Recently, there has been an increased amount of research on the role of mind-body types of exercise such as yoga or Tai Chi. Unfortunately, there is somewhat limited research on the role of resistance exercise in stress management.
The various mental states of the individual are thought to take place across a varied range of frequencies, or brainwaves. By encouraging the frequency following process, entrainment is able to create positive change in the brain, through matching carefully-selected frequencies of light and/or sound. The stimulus enables the individual to access a different state of consciousness, which can be useful for a number of benefits including relaxation, anxiety management, stress reduction and more.
The phenomena of brainwave entrainment was first described in the scientific literature in 1973 by Gerald Oster in results published in an article in Scientific American entitled, “Auditory Beats in the Brain”. He showed that a specific brainwave could be induced when a person heard two separate, but closely related, sound frequencies, one in each ear. He discovered that when the frequencies heard by each ear differed by about 10 hertz, the brainwave pattern of the person hearing the sound would synchronize to the difference between the two frequencies. For example, if the person heard a 410 hertz sound in one ear and a 400 hertz sound in the other ear, their brainwaves would stabilize at the difference between the two, or 10 hertz. This technique is called binaural beats, and it is a fundamental principle of brainwave entrainment methods.
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Thanks for the coupons, I had originally looked into these cd’s after my doctor recommended them, but my mom wound up buying them for me for Christmas (she didn’t know about the coupons I had!) Anyway just listened to Equisync II today for the first time, I was in such a state as to where I didn’t know if I’d fallen asleep or not! I hadn’t but was in such an amazing place.

All brainwave states serve important mental functions, and with today’s lifestyle, returning to a peaceful way of being is becoming increasingly difficult to achieve and maintain for any period of time. This continual stress or alerted state causes disease in the mind and body, which is why it’s paramount for us to relearn or retrain ourselves to get back to these healthful and rejuvenating states.


Binaural beats between 1 and 30 Hz are alleged to create the same brainwave pattern that one would experience during meditation. When you listen to a sound with a certain frequency, your brain waves will synchronize with that frequency. The theory is that binaural beats can help create the frequency needed for your brain to create the same waves commonly experienced during a meditation practice. The use of binaural beats in this way is sometimes called brainwave entrainment technology.
Among the four dominant types of brainwaves, the Theta wave has earned the reputation of perhaps being the “most creative”. The dominant pattern when people are in the dream stages of their sleep, a person with increased Theta brainwaves during waking activity has a very high level of thinking and creativity. With a high amplitude and frequency of 4 Hz to 8 Hz, Theta waves are often dominant in the brain’s right hemisphere, which is also the hemisphere of highly-creative people. Here are some of the benefits you might enjoy with an increased Theta brainwave production:

Today, EEG machines are used for diagnosing epilepsy and sleep disorders, for determining dosages for anesthesia, and measuring the brain activity of people in comas or suffering from brain trauma. EEG machines also continue to play a role in researching and understanding brainwave entrainment and developing new and better methods for delivering the benefits of this form of brainwave modification. 


As Dawkins explains, ideas spread through the behavior that they produce in their hosts, which is what enables them to be transmitted from one brain to another. For example, an ideology — such as a religion — that causes its inhabitants to practice its rituals and communicate its beliefs will be transmitted to others. Successful ideas are those that are best able to spread themselves, while those that fail to self-replicate go extinct. In this way, some religious ideologies persist while others fade into oblivion.
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